Coke/Nestle Under Investigation For Enviga Weight Loss Claims
Coca-Cola and Nestle have made claims that their new drink “Enviga” burns calories, hence promoting weight loss.
The study itself, which was conducted by a Switzerland research company has come under scrutiny of the Center for Science in the Public Interest (CSPI) and the assumptions that Nestle and Coca-Cola have made based on the results. The study was conducted on just 31 subjects, all who are young and lean. Additionally, the duration of the test lasted only 72 hours and the funding came from Nestle themselves.
What Coca-Cola and Nestle did not disclose in their reports is that the drink had the opposite effect on some of the participants. Although all subjects did burn calories during the study, six out of the 31 participants actually burned 10 percent fewer calories following the study then before, meaning 1 in 5 people who choose to drink Enviga daily would actually gain weight over time.
All-in-all it is a great example that you can’t always believe everything you hear, and for that matter, what you read. Even published reports of benefits of any product need to be weighed carefully against the negative aspects. Luckily, with the Internet, consumers now have a great resource in order to find all the information to make an informed decision, as long as we use it, of course.
